Friday, April 5, 2013

A to Z Challenge - Day 5: E is for Evaluation!

I'm participating the this crazy challenge on 2 of my blogs. This one and Paranormal Lounge. The A to Z Challenge is a blogging event that takes place every April. The challenge is to write a post for each letter of the alphabet and post nearly every day during April, omitting Sundays.

My theme for this challenge is: Marketing is like war. I'm going to try to stick to that theme as much as possible, but I may have to deviate. Today's letter is "E" which will stand for evaluation.

Evaluating yourself is essential in marketing. You need to know what your audience thinks of you. So, here is my advice: Find someone you trust and ask them to evaluate you.

What should you ask them to evaluate? Everything!

Ask them to take a look at your social media platforms, your websites, and your blogs. Send them links to everything and ask for their honest opinion. This is a great way to see how you see yourself and compare it to how others see you.

For example, let's say that you want to be viewed as a considerate and easy going person. Ask the person you trust to check into your status updates and tell you what vibe they get from them. That will tell you were you are as opposed to where you want to be.

You can also ask them to evaluate how easy your site is to navigate and anything else you may want to know. It's possible that you've missed somethings that are easily fixed. Getting an outsider's opinion can be very helpful, but be prepared for some good and bad. If you want, you can offer to exchange this evaluation with the person you trust if they want to do it too.

You can also ask them to follow up a month or two later and do the same for them. We all want to have a certain image in the minds of our readers and fans and this is one way to make sure that we are putting out the right messages to get that image. The digital world is a crazy place and some of the things you type can be taken out of context. That is why it's important to get evaluated.