I'm participating the this crazy challenge on 2 of my blogs. This one and Paranormal Lounge. The A to Z Challenge is a blogging event that takes place every April. The challenge is to write a post for each letter of the alphabet and post nearly every day during April, omitting Sundays.
My theme for this challenge is : Marketing is like war. I'm going to try to stick to that theme as much as possible, but I may have to deviate. Today is B Day and I'm writing about one of your marketing weapons: your BLOG.
Blogging is a way to amp up your online presence. Sure you've got a Facebook profile and a Twitter profile, and maybe even a Google+ profile, but you need a BASE OF OPERATIONS. That will be your BLOG.
Your blog can be used to promote yourself, promote others, show people what you're like and to practice writing. Blogging is a win, win, win situation. You can gain followers and the more they love the stuff you post, the more they will want to buy your books.
Not only is blogging an essential part of having an online presence, it is also a great way to connect with people. When someone comments on your blog, be sure to reply! You need to be personal and likeable. So get to blogging! It's FREE!