Monday, April 29, 2013

A to Z Challenge - Day 25: X and Y


I'm participating the this crazy challenge on 2 of my blogs. This one and Paranormal Lounge. The A to Z Challenge is a blogging event that takes place every April. The challenge is to write a post for each letter of the alphabet and post nearly every day during April, omitting Sundays.

I was sick on Friday night and didn't get my X post done for Saturday, so I combined them in today's post. Enjoy!

My theme for this challenge is: Marketing is like war. I'm going to try to stick to that theme as much as possible, but I may have to deviate. X is for eXplosive! Y is for Yearn!

Sometimes all you need in marketing is an explosive idea. One that will draw attention to you and make a big splash. There is a right way and a wrong way to do this.

The wrong way would be negative publicity. Some celebs are famous because they are always in the news for doing something bad. The only problem with that is their fans and their anti-fans are about even in numbers. You don't want anti-fans.

The right way would be something positive. You want to make people know you for something that can only be viewed as good. That will get you the most fans. It may not make as big a splash ad the negative way, but you'll still gain followers and fans.

What can you do? Well, that has to be up to you. Charity is a big thing, creating something new, throwing an event. You have to figure that part out for yourself, and when you do, be sure to plan very carefully and coordinate so that you can get the most publicity possible.

Getting fans to yearn for your book is very difficult. An explosion could help with that. Yearning for a book is usually what happens when someone reads the first book in a series and craves the next. Since yearning is more of a series thing, it is much easier to do if you write a series.

However, if someone is just hooked on your writing, that can also create yearning. When is the next book by so-and-so coming out? You want people to be asking that question about you.

In order to achieve the book or author yearning, the product must be at it's best. That is all there is to it. Put out a quality product, and you will start seeing people yearn for your next book!