Tuesday, April 23, 2013
A to Z Challenge - Day 20: T is for Tagline!
I'm participating the this crazy challenge on 2 of my blogs. This one and Paranormal Lounge. The A to Z Challenge is a blogging event that takes place every April. The challenge is to write a post for each letter of the alphabet and post nearly every day during April, omitting Sundays.
My theme for this challenge is: Marketing is like war. I'm going to try to stick to that theme as much as possible, but I may have to deviate. T is for Tagline!
Okay, if you're going to sell your book with one look at a poster or piece of marketing material, then you need a good tagline . . . or five.
Taglines are those short sentences that make you curious. One of mine for Obsidian is: Paradise never looked so dangerous. Short, sweet and to the point. now you try. Come up with five taglines you can use to promote your novel. What do you do with them? Here, let me tell you:
The cover or the back of your book
Your book business card if you decide to get one
Your marketing images
Any giveaway prizes
To go above your signature at signings
And anything else you can think of!
Here's an example of what I did with one of mine:
As you can see, the tagline paired with the image gets people interested in your work. Movie have taglines, your book should too!! They are just so handy.