Thursday, April 25, 2013
A to Z Challenge - Day 22: V is for Variation!
I'm participating the this crazy challenge on 2 of my blogs. This one and Paranormal Lounge. The A to Z Challenge is a blogging event that takes place every April. The challenge is to write a post for each letter of the alphabet and post nearly every day during April, omitting Sundays.
My theme for this challenge is: Marketing is like war. I'm going to try to stick to that theme as much as possible, but I may have to deviate. V is for Variation!
In marketing, you need to have a variety of tricks up your sleeve. If you keep pitching the same lines and the same content, people will think you're a broken record. You gotta switch it up a little.
Just put yourself in the shoes of the consumer. It's easy. Just think of that commercial you see between every TV show. It gets old, right? That's why companies only run the same commercial for a limited time. They put up a new one and you've forgotten all about the old one.
As you will also notice, some companies still keep a certain element or trademark from the old commercials. That helps with branding and you can do the same with your promo material and ads. The key is variation with a little bit of consistency.
You also need to have a variety of platforms to put up new promo material. That will help you reach more people and therefore increase your chances of a sale. Always be on the look out for a new platform that can show your work to a large amount of people.
You also need to vary the type of promo material you're putting out there. Images might reach one reader while excerpts reach another. Rotate the type of promo you do. Images one day, an excerpt the next, giveaway another day, and then a book trailer after that.
So, find a way to mix variation with consistency and you'll have multiple promotional tools along with a developing brand.