Tuesday, April 16, 2013
A to Z Challenge - Day 14: N is for Neutral!
I'm participating the this crazy challenge on 2 of my blogs. This one and Paranormal Lounge. The A to Z Challenge is a blogging event that takes place every April. The challenge is to write a post for each letter of the alphabet and post nearly every day during April, omitting Sundays.
My theme for this challenge is: Marketing is like war. I'm going to try to stick to that theme as much as possible, but I may have to deviate. N is for Neutral.
We've already touched on this subject, but it needs more attention. In marketing, you must remain neutral on certain subjects.
If there is a major controversy, you should remain neutral on the issues by not talking about it at all. The ONLY exception to this rule is if your book happens to be about that particular subject.
Religion and politics are major issues to avoid. I realize that as writers, we often have strong opinions, but you must remember that others may not buy your book simply because of the political party you associate with or because of the religion you choose or don't choose.
I know, I know. Religion is a big part of your life. That's okay, but don't broadcast it on your pages. Personal account . . . sometimes. Just not every day. People don't want to feel like you are trying to convert them when they track you down for your books.
Another controversial thing to avoid is online fights. I've said it before, but I've got to say it again. Two authors you know are battling it out on twitter/facebook/goodreads? STAY OUT OF IT. Don't go there. No one wins in an online fight. Some may take your side, but others won't and they will turn their friends against you too.
Why? Because even though it may SEEM private since you are posting directly to their personal wall or tweeting to their personal account, it is NOT private. It's like having a screaming match in the middle of a crowded room. If you would yell at someone in a crowded room, then don't fight with them online. Another thing about online fights is they stick around forever. Just because it's over, and possibly, comments have been deleted, doesn't mean someone didn't screen shot it.
So. The key to staying neutral is to not involve yourself in controversy. Keep it on the pages and not on your social media site. Okay? Glad we had this talk. Carry on!