Friday, April 19, 2013
A to Z Challenge - Day 17: Q is for Quality!
I'm participating the this crazy challenge on 2 of my blogs. This one and Paranormal Lounge. The A to Z Challenge is a blogging event that takes place every April. The challenge is to write a post for each letter of the alphabet and post nearly every day during April, omitting Sundays.
My theme for this challenge is: Marketing is like war. I'm going to try to stick to that theme as much as possible, but I may have to deviate. Q is for Quality.
When marketing, you need to make sure you have a quality product. Start with getting a good editor and then a good formatter. Then get a quality cover.
From there you also need to create quality marketing materials. Promotional images for Facebook, Pinterest and other places and content for blog posts are essential. These need to be just as high quality as your book itself. Promotional material reflects the product.
Your websites also need to look professional and have a theme to them. Make sure that it looks clean and organized. Don't add too many gadgets. That will only make your site slower, crowd it and frustrate visitors as they try to pick through all the things in the side panels in an attempt to follow you.
As a writer, people will hold you to a higher standard, so not only do you need to watch your spelling and grammar in your books, you need to watch it in your blog posts, Facebook posts and other places too. It doesn't have to be perfect, but it does need to reflect at least a basic grasp on the concept of spelling and grammar. Quality tweets make for quality followers.
So, when you're wondering why the things you're trying aren't working, you need to ask yourself about the quality of your work. Better yet, ask some one you trust to evaluate it for you.