Tip #1: Make sure you have a signature on your emails. This should include your name, author of _____ and some links to your website, blog, book . . . Well, here is mine:
Author of Obsidian: Mystic Stones Series #1
Website - Blog -Twitter
Facebook Page - Martin Sisters Publishing
Why should you do this? Because, in order for word-of-mouth marketing to work, people need to know your name and the name of your book.
Tip #2: Always say thank you when someone goes out of their way to mention you in a post, on facebook, or twitter or any other media. Showing appreciation lets people know that you care and they feel rewarded for helping you out even if it's just a thank you. Thank you's can go a long way.
Tip #3: Give people something to talk about! If you want people to talk about you and/or your book, you need to give them something interesting to say. Just make sure it's something positive. Post announcements on your achievements, your goals and your projects. If you are participating in a community event, or donating to a charity, those are more things you should announce so that your supporters have something to talk about.
Tip #4: Asking people to refer your book to a friend. There are a few right and wrong ways to go about this. I haven't tried many of them out yet, but here are some ideas to do it the right way:
- Make it a contest! Have the followers of your page send their friends to your page and have them tell their friends who sent them. The follower to bring in the most new followers wins something. This can be done easily on facebook.
- Every once in a while (not everyday) send out a tweet or facebook status that says something to the effect of, "If you liked my book, feel free to recommend it to your friends!"
Well, that's all I have for today. I might have more on this subject in the future. Tomorrow I'll be posting a list of books that gave me some great marketing advice with links to them on Amazon! Don't miss it! Most will be free or very cheap. That's what I'm all about--marketing on a very tight budget.