TDE: The Trickle Down Effect Marketing Strategy

Today I'm telling you about a marketing strategy. I either invented it or thought it up without knowing it already exists. I'm sure it does, but let me tell you about it any way. I'm calling it the Trickle Down Effect.

The Trickle Down Effect consists of three levels.

The first level is the "Followers" level. This level is all the followers you have on Twitter, Facebook, Google+, and everything else. These followers have minimal loyalty. Some of them may only be following you because you are following them. You still have some influence over them and can tell them about your projects, your books and all that. What you really need to do is connect with them to get them to trickle down into the next level. You can do this by generating interest in you and your books and also asking them to sign up for your newsletter.

The second level is the "Subscribers" level. Subscribers are those who get your weekly or monthly newsletter, read just about every blog post, and ultimately are pretty loyal to you. You have more influence with your subscribers than you do your followers. Eventually, by strengthening the connection you have with your subscribers, you will be able to make more sales to them and turn them into loyal customers. You also need to give them some love by offering little freebies here and there.

The third level is the "Loyalty" level. These are the people who actually buy your books and love them. Loyal Customers will keep coming back for more as long as you treat them good. Keep your books high quality, offer up a free short story every now and then or maybe even a postcard. You should also ask their opinions when you need it. Just keep them happy and you'll find that more and more people are becoming your Loyal Customers.

With that, I'd love the chance to make you happy. If you'd like to sign up for my newsletter, head over to my website at the link below. I'll be giving updates on my projects and giving out free short stories every so often too! If you'd like to join the fun, check it out!

https://sites.google.com/site/kaylacurryauthor/subscribe

Twitter: A 4 Step Guide on How to Get More Legitimate Followers.

Twitter can be a scary place for beginners, but don't be discouraged if you only have a few followers after the first week. There is a great way to get tons of followers that legitimately want to follow you.

Step 1: Search for people that have the same interests as you. If you are an author you want to search for these: books, authors, writers, reviewer, book blogger, book lover, publishing, and other book related words and phrases. Also search for the genre or genres you write in. The search will lead you to people who tweet about this stuff. Follow them.

Step 2: After you've followed these people, retweet them. By retweeting some of their key tweets, you are both endorsing them and telling them that you care about this stuff too. When you retweet, you will not only get followbacks, you'll start to gain followers who notice that you retweet. These people will follow you in the hopes of getting a retweet themselves.

Step 3: Start tweeting about your own blog posts, books, interests and other stuff. Be sure to keep some tweets personal. Don't over do it on the promotion. Remember all those people you retweeted? They can now begin to repay the favor. Twitter is about the balance of give and take. The more you give, the more you will get in return.

Step 4: Don't forget to have actual conversations with your followers and read their tweets too! Keep the social in social media!

There you have it! If you want real followers who actually care about what you tweet, follow these simple steps and avoid the temptation to buy followers. Most of those are scams anyway.

Looking for a future publisher? Try mine!

Moonstone is in the queue over at Martin Sisters Publishing. We'll be prepping it for release very soon. Before the second book in the series is released, however, I must give a shout out to my awesome publisher.

Martin Sisters Publishing is a quickly growing small publisher that really cares about the books they publish.

I found this publisher through Writer's Market. If you don't have a current Writer's Market and you are planning on going with traditional publication, you really need to pick one up.

MSP is run by two sisters who do most of the work themselves. They are good at what they do and they are passionate about putting out great books from all sorts of genres. Also, like a true publisher, they take care of all costs associated with publishing and they walk you through the entire process.

You can learn more about them and all the awesome books they've published on their website www.martinsisterspublishing.com. You can also visit and follow their Martin Sisters Book blog which will soon be busy with posts from the authors who have worked with MSP.

Also, don't forget to like them on Facebook and follow them on Twitter!

Ways to get featured or tweeted!

Hello! I've come up with a new way to help promote you and your books!

There are actually two ways on my Get Featured page over on Paranormal Lounge.

The first is a feature on the Paranormal Lounge blog, and it is for paranormal books only. Just fill out the form and I'll be in touch.

The second is a tweet to my 2,000+ followers on twitter. The tweet can be about any book or writing related subject and you can send me a tweet once per week. The only thing I ask in return is that you follow me on twitter. I will follow you back too, which is a win/win situation.

Both of these services are FREE, but please respect the rules. Do not try to get your mystery featured on Paranormal Lounge and do not send me more than one tweet per week.

I'm looking forward to hearing from you on these forms and can't wait to help you expand your reach!

The Importance of Having a Blog

In the land of book marketing, blogging is an important part of expanding your reach and CONNECTING with readers. Here are some reasons you need to blog if you have a book out:

1. It helps you practice writing more. You may not be writing the next best seller, but blog posts are a great way to practice your writing and improve on the craft.
2. You can direct people to important blog posts easily on twitter and facebook. Posting a huge article on Facebook is not cool and posting a huge article on twitter is impossible. So, that's why you need a blog.
3. You can connect with your readers through the comments field. Also, if they like what they read, they'll come back for more!
4. CROSS PROMOTION!! Yeah. If you can host other authors on your blog, they will be mor elikely to host you in return. That expands your reach and your audience!
5. It's nice to get things off your chest every now and then. Don't go on a rant every time you post, but sometimes it's okay to let out a little steam.
6. You can tackle important industry issues and let people know where you stand.
7. It increases your discoverability. The more places you are, the more likely you are to be discovered.

Honestly, I come across authors every day who don't have their own blog, and I find it surprising every time. Up-keeping a blog shows you are serious about expanding your platform as an author. Also, with a blog, you can participate in the upcoming Blogger Book Fair.

If you are thinking about setting up a blog I would recommend Blogger for beginners. The interface is easy to navigate and everything is simplified.

If you STILL don't want to take the time to actually set up a blog, let me do it for you! Check out the details on my fiverr.com gig: HERE.

Blogger Book Fair!!!

Check in to the Blogger Book Fair,

and book your trip to far away places!

July 22-26, 2013

Authors and Book Bloggers,

Sign ups for the July 2013 Blogger Book Fair will close on June 15 at midnight central time, so get your registrations in to participate!

As of 5/31/2013, we have:

Authors: 89

Books: 233

Bloggers: 14

If you haven't yet registered, you can find all of the information on the Blogger Book Fair page.

           

Check out the Code of Conduct

           

Fill out either the Author Sign Up form or the Blogger Sign Up form (Deadline June 15)

           

Kayla will match everyone with hosts and send out this information to you after sign-ups close

           

Check out the events--all authors are eligible to participate in the events, and if you have an event you'd like to host, just fill out the simple Event Sign Up Form--all of this information can be found on the Events! page (Deadline July 8).

           

If you're interested in hosting a giveaway to drive traffic to your site, sign up via the Giveaway Sign Up form (Deadline July 15).

           

And if your book will be FREE or $0.99 for the duration of the Fair, you can sign up on the Free and $.99 Book Sign Up Forms (Deadline July 15).

Events:

as of 5/31/2013

Art Fiction Gala hosted by Lucie Smoker

Does your fiction promote the visual arts--through featuring an artist, painting, sculpture, performance art, etc? Then, consider entering Lucie's Art Fiction Gala.

The Art Fiction Gala is a virtual celebration of fiction that highlights the visual arts. Dress up in your finest, pick up some friends--a bottle of wine--and sample mind-blowing fiction that crosses the line between literary and visual art. Plus a gallery of art featuring reading.

More information & entry instructions

Three Wishes hosted by Kirstin Pulioff

Introduce your characters to the world.

Kirstin Pulioff invites you to ask your main character, "If you found a magic genie lamp, what would be your three choices?"

More information & entry instructions

Flash Fiction Challenge II hosted by Thomas Winship

Get ready to exercise your flash fiction muscles.

For the Flash Fiction Challenge II, Thomas Winship will provide an opening line.

From there, entrants will craft a flash fiction piece of approx 500 words. Entries will be displayed on Thomas' blog Vaempires during the BBF, spread out evenly across the five days, in order of receipt.

More information & entry instructions

Snapshot Synopsis Contest hosted by Fel at The Peasants Revolt

Challenge: chisel your synopsis down to 50 words or less.

Voting will be open throughout the fair for visitors to vote on their favorite Snapshot Synopsis.

More information & entry instructions

Reader's Choice Awards hosted by Sherri at Shut Up & Read

All books registered for the Blogger Book Fair are automatically entered into the running for the Reader's Choice Awards. Voting will be open from July 22 to July 25.

More information

Indie Soap Box Files hosted by Shah Wharton

Take a turn on the Soap Box.

Shah invites speculative fiction writers to write a guest post about being an indie (or hybrid) writer.

More information & entry instructions

Restrictions: Speculative fiction writers only

Monster Menagerie hosted by Noree at Trip the Eclipse

What's your favorite monster or supernatural creature?

Feature your creature in a flash fiction piece (500-800) words to be featured on Trip the Eclipse. Visitors will vote on their favorite piece.

More information & entry instructions

Ways to Help:

Donate to the Blogger Book Fair via the BBF Donation Fund. To help get the word out about BBF, we would like to place ads on Facebook, Goodreads and other places, but to do, so we need a little help. We'd also like to have some BBF sponsored giveaways, so money donated would also go toward prizes. NO MONEY WILL BE KEPT BY ANY ORGANIZER OR PARTICIPANT.

Spread the word! Share the Fair on your social media accounts and show off the Blogger Book Fair logo in your blog's sidebar.

Join us on:

           

Facebook

           

Twitter

           

Goodreads

           

Google +

Announcement and apology!

Hey guys! First of all, I want to apologize for not keeping up with this blog. My blogs have been on hold for now as I regroup and reorganize. Not to mention I have tons of projects I'm working on.

My announcement deals with my new account as a seller on fiverr.com. I have decided to take on some side jobs through this site. Here is a list of my gigs:

The first one is my Virtual Assistant gig. For a limited time I'm doing 30 minutes for $5. That's a great rate, and I will probably drop the time down to 20 minutes some time in the future. I'm trying to build up experience right now. If you'd like to take advantage of this, the gig is listed here: http://fiverr.com/kaylacurry/be-your-virtual-assistant-for-30-minutes

The next one I have listed is my Online Image Consultation gig. This is where you can send me links to all your social media profiles, websites, and blogs. I will then visit each one and compile a report on what you are doing right, what you could improve on and what you could add or subtract. This will help you present a consistent image and help you brand yourself. This gig is available here: http://fiverr.com/kaylacurry/analyze-your-online-image

If you need new marketing ideas, I have a gig for that too. For $5 I will come up with 5 to 10 new and fun ideas on how to market your service or product. Check out the gig here for more details: http://fiverr.com/kaylacurry/give-you-marketing-ideas-for-your-business-or-product

Another gig I offer is advice on how to manage a bad press crisis. Simply tell me what problem you are having and I will help you come up with ways to fix it. This is similar to my online image consultation. If you point me towards the problem, I will check it out and send you a report with advice on what to do and what not to do. See all the details here: http://fiverr.com/kaylacurry/help-you-manage-a-bad-press-crisis

I also have other gigs, not related to marketing. A birthday planner gig and a wedding decoration planner gig. Check out my fiverr page for these and other upcoming gigs. http://fiverr.com/kaylacurry